A brand identity built on caffeine and community
The Roast isn't your average coffee shop–it's a chic oasis for coffee connoisseurs seeking both warmth and productivity. In a city flooded with forgettable coffee experiences, The Roast hand-crafts refined brews that inspire a sense of community and belonging.
The branding needed to embody that commitment to community and position The Roast as the go-to place for young professionals to meet, collaborate and create something beautiful.
Designed to stand
the test of time
To bring The Roast brand to life, we needed more than just a logo–we needed an identity that felt welcoming, inviting, and able to stand the test of time.
This meant shying away from current trends and bringing back classic techniques like offset printing.
Rooted in culture
and togetherness
The Miami community is one of the most culturally diverse in the world. The branding needed to reflect it.
The color palette had to represent not only freshly brewed coffee, but the diversity and sunshine South Florida has to offer.
