Sugar, spice and everything nice
Nestled in the quiet town of Palm Beach, Sweet Escape was conceived as more than just a place for tasty confections; it's a journey into the timeless elegance of a bygone era.
The aim was to create an identity that feels like stepping into a dreamy, sun-soaked memory—where time slows down, smiles linger longer, and every detail tells a story. From the carefully curated stationery, to the delicate packaging designed to feel like a keepsake, Sweet Escape isn't just about indulgence—it's about savoring a moment.
A sensory
escape
Every detail—from candy stripes to refined typefaces—whispers a tribute to the golden days of seaside luxury.
The layered logos, rich with texture and storytelling, offer a sensory escape that invites locals and visitors alike to slow down, smile, and savor the sweetness of simpler times. It's a visual and emotional experience designed to rekindle joy, build connection, and celebrate the timeless pleasures of community, sweet treats, and comfort.
Delectably nostalgic
Born in a town celebrated for its historic glamour and coastal charm, the visual identity was thoughtfully designed to capture the essence of Palm Beach nostalgia.
Delicate pastels, drawn from the faded hues of vintage Florida postcards, recall soft coral sunsets, powdery sands, and the minty greens of swaying palms. Tasteful accents of gold are woven throughout the palette, offering a subtle touch of opulence that reflects the quiet luxury that has long defined Palm Beach’s high-society allure.
