Sugar, spice and everything nice
Nestled in the quiet town of Palm Beach, Sweet Escape was conceived as more than just a place for tasty confections; it's a journey into the timeless elegance of a bygone era.
The aim was to create an identity that feels like stepping into a dreamy, sun-soaked memory.
Layers upon layers
Every detail–from candy stripes to refined typefaces–whispers a tribute to the golden days of seaside luxury.
The layered logos offer a sensory escape that invites locals and visitors alike to slow down, smile, and savor the sweetness of simpler times.
Delectably nostalgic
Born in a town celebrated for its historic glamour and coastal charm, the visual identity was thoughtfully designed to capture the essence of Palm Beach nostalgia.
Delicate pastels invoke the hues of old Florida postcards and beach umbrellas swaying in the breeze. These tones are paired with tasteful accents of gold, adding a subtle touch of opulence that reflects the town's storied high-society past.
