If your designs feel like they’re missing something, the issue isn’t your creativity, it’s the brief. Most designers don’t get stuck because they lack ideas. They get stuck because they’re building from weak direction. When a client can’t clearly express their brand, you’re left to fill in the gaps—and that usually leads to guesswork. This Strategy Workbook template gives you a simple yet powerful framework to guide clients through a real brand strategy conversation before you start designing. You’ll move past the basic “what colors do you like?” chat and get to the insights that spark meaningful, original, and lasting design work. No more confusion. No more empty concepts. Just focus, intention, and creative ideas that actually move the brand forward.
Strategy Workbook Template
- 12-page professionally designed Adobe Illustrator file.
- Real project examples to help you see the full design flow in action.
- Real brand strategy prompts to guide more meaningful conversations.