Redefining how people fall in love with homes
Buying or selling a home is one of life's biggest milestones, but the process often feels anything but simple. Elisto was created to change that. With a focus on clarity, connection, and confidence, Elisto redefines how people discover, list, and fall in love with homes.
The brand needed to feel approachable, yet elevated—a trusted companion in one of life's most personal decisions. The project focused on positioning Elisto as a forward-thinking alternative to traditional real estate platforms, one that brings ease, transparency, and a sense of possibility to every step of the journey.
Fresh. Approachable.
People-centered.
The logo mark uses a series of clean, parallel lines that come together to form a stylized house shape, symbolizing unity, direction, and connection. The lines flow upward and inward, creating a sense of structure and stability—core values in the housing market—while also representing pathways that lead toward a shared center, much like people finding their way to the right home. The open space in the middle subtly suggests a doorway, inviting users in and reinforcing the idea of accessibility. The balance of geometric precision and organic movement gives the mark a modern yet approachable feel, perfectly aligning with Elisto's role as a trusted and user-friendly platform for finding and listing homes.
A palette that
inspires trust and
new beginnings
Like any market, real estate can feel crowded and competitive, so it was essential that the brand stand out with a distinctive, memorable presence. We set out to create a signature color palette that moved away from the industry's overused blues and reds, while still resonating with our audience. The result is a palette that balances natural vibrancy with warmth and clarity. Deep green tones convey trust and stability, while lighter, bright greens bring a sense of energy, growth, and renewal. Soft off-whites introduce openness and simplicity, and a subtle tan hue grounds the palette with an inviting, human touch. Together, these colors form a modern, optimistic identity that embodies confidence, comfort, and connection.
