A contemporary take on Mexican tradition
Chida Cocina captures the essence of modern sophistication infused with the bold, colorful spirit of Mexico. Located in the heart of Charlotte, Chida redefines Mexican dining with a sleek urban aesthetic, inventive dishes, and an atmosphere that balances authenticity with contemporary flair.
The branding was created as a tribute to Charlotte's unique character, blending the city's modern energy with the richness of Mexican heritage. The logo draws inspiration from the skyline, while the color palette reflects Charlotte's stylish charm and cultural warmth. Together, these elements create a cohesive identity that celebrates local pride and culinary artistry.
Bold, warm, and
full of character
The Chida logo was designed to balance bold contemporary expression with handcrafted authenticity. The main wordmark features custom three-dimensional letterforms in a vivid coral-red hue, chosen to evoke warmth, energy, and appetite. The angled perspective and inner cutouts introduce visual depth and architectural character, creating a sense of place and community. The pairing of the geometric sans-serif with a contrasting handwritten script brings harmony between structure and personality. The result is a dynamic, layered identity that captures the vibrancy of Mexican culture while remaining versatile across digital and print applications.
Versatile and
instantly recognizable
This wordmark builds on the brand's approachable and creative identity through its smooth, handwritten script. The flowing letterforms convey warmth and authenticity, while the consistent stroke weight keeps the design feeling clean and contemporary. The distinctive capital "C" doubles as both the focal point of the wordmark and a standalone logo mark, giving the brand a versatile symbol that's instantly recognizable. The overall design balances casual elegance with confidence, perfectly reflecting a brand that values creativity, friendliness, and character.
